Planning a First Eyewear Collection: A Realistic Timeline

New brands often underestimate development and overestimate production. Development is where the calendar is won or lost.

Brief and design direction, technical development, prototyping and approval typically consume the majority of a first programme. Manufacturing itself is comparatively predictable once a golden sample exists.

Build approval rounds into the plan explicitly. Two prototype iterations is a realistic assumption for a first collection; assuming one is optimistic.